Hello, neighbor! Welcome to our Warren.

Dear Burrowers,

Sitting in your balcony, with a tea in your hands and soft caresses of wind on your face, you think about so many nothings that it becomes something. That Saturday evening, you relax and meditate and realize, this is what was lacking. Finally, a breath. A center. A corner of peace. Your gravity. Your home. Welcome home, darling burrower.

Lao Tzu — an ancient Chinese philosopher — stated, “Nature does not hurry, yet everything is accomplished.” He believed that the only right way to live is by finding your personal natural flow of life which eases your body and mind. Unfortunately, not only have we lost our connection with nature but also with ourselves while sprinting through hustle culture. We have lost the knowledge of realizing that it is wiser to stop and watch a leaf tumble to the ground or smell a flower or to watch the clouds as they drift by. Instead, we sprint and sprint and sprint until we are burned out. 

Imagine watching a movie in double its speed. Now, you certainly have accomplished watching the movie but did you notice the shared look of love? Did you notice how the music changed as the love-of-his-life stepped into the room? Did you notice that she was wearing a linen dress? Would you count that as watching the movie if you missed its core emotions? For instance, movies like Call Me By Your Name (2017), Piku (2015) and Perfect Days (2024) have gained so much popularity because they please a part of your brain that desires to simply exist and not chase the next thing which offers a jolt of happiness. Add free subscriptions, under 10 minutes grocery deliveries, easily available content to consume has designed a world full of these jolts of happiness. Living passively in such a world, we have successfully unlearned patience if we ever even learnt it.

At Burrow, we live consciously, we slow down, we feel air filling our lungs, together. As the founder added, “Burrow was born out of a deep dissatisfaction with the fast moving fashion cycle—its noise, its pressure, its disconnect. I kept buying clothes that looked great but didn’t speak to me. The few pieces I truly loved were the ones that aged with me, carried memories, and gave comfort—pieces that felt like home. That feeling sparked a question: ‘Why do I only have a few of these? What if my entire wardrobe felt like that?’ That’s how Burrow began—out of the desire to create clothing that becomes part of your life, not just your look.”

With our shortening attention spans, we are constantly promoting passing trends which results in over consumption of things you won’t remember buying. The chain of events which leads you to buy a product was specifically designed to be a trap. And surprise, surprise, companies have been setting this trap for years. Take a look at this dialogue from You’ve Got Mail, a 1998 movie, talking about increasing customer base for a big chain store, “We are going to seduce them (the customers). We are going to seduce them with our square footage and our discounts and our deep armchairs. And our cappuccinos. [...] We are going to sell them cheap books and legal addictive stimulants.”

The sad reality is, not many people are aware of these innerworkings and blindly follow the trends which come in the guise of moving with the world but the truth is, one can never move with the world. While following trends, you not only become a part of mass production and environmental harm but also loose your individuality, your dislikes and likes because you pick products which are deemed likable by the internet. The only thing we can do to escape this cycle is look inwards instead of outwards and identify our private needs. We do not chase the world, we find the right pace for us and that way Lao Tzu will lay happily in his grave.

Burrow is a community of which harbors individuality, confidence and serenity, free of the restless anxiety that has taken a residence in our lives. With being all that, as the founder puts it, “It is [also] a slow, sensory-friendly linen clothing brand for women. It was not built for fashion trends — it was built to regulate a nervous system that was overwhelmed by them. Burrow creates clothing that feels like exhaling.
Cool. Breathable. Honest.
A soft place to land when the world gets too loud.”

You must’ve heard all the environmental benefits of linen but even keeping all that aside, I can confidently say that linen is the best choice for you. How? Well, let’s unravel this slowly by first looking at linen’s adaptability. Dating back to ancient Egypt, linen was the symbol of luxury and status. It gained so much popularity that it spread to civilizations like Mesopotamia where it was used — amongst other things — as currency! Further spreading to the Middle Ages’ Europe’s kitchens as rags, bedrooms as beddings and wardrobes as undergarment for linen treats your skin most tenderly. And then came the dominance of the old-money aesthetic in the Modern Age. Linen speaks the language of its time, it watches it pass while walking with it silently.

Next, looking at its durability, most of the times than not linen was used to wrap up mummies. Surviving endless harsh years of numerous weather changes and still doing its best to preserve the decomposing body inside of it. Yes, the primary reason was to preserve the body but also to provide the last comfort to the gone and what better than linen. Linen’s sole existence revolts against the fast fashion and the mass production happening all around the world. It promotes the idea of keeping things you love, watch them age gracefully and not gradually decay.

There are several reasons for a rabbit to dig a burrow, including nesting, wanting escape, and finding everyday necessities but at the end of the day, a rabbit builds a burrow for warmth, safety and comfort. This burrow may be a part of a warren, a network of galleries connecting to several burrows, this encourages social interactions amongst the neighbors. So, we invite you to pick a burrow of your own (we have plenty) and join our warren.

See you soon, neighbor!

Ashi Dahiya

Publishing & Editorial Lead

Burrow